Because of the “cosmic” prices of commercial real estate, most restaurateurs choose to rent premises rather than buy them. If the location is unsuccessful, at any time you can move and find a more successful site. High visibility – a key factor before you open your cafe – a business plan should include this point.
How to assess the vibrancy of the street? It’s simple. Hire a person or count yourself the number of people who pass in your area of interest from 9 am to 8 pm. Standing with a pen and notepad is not necessary – it is more convenient to use a smartphone instead.
When choosing a location, consider these factors:
How close it is to the consumer. It is no coincidence that children’s cafes are so popular in parks and recreation areas.
The financial situation of visitors. For example, in a residential area it makes sense to open an institution of economy class.
Opening a cafe in a shopping center is quite a risky venture. On the one hand, there is a large flow of people, on the other – the same type of institution simply dissolve in the thick of other catering outlets. Try to stand out with an unusual concept or original cuisine.
Carefully read the contract that you plan to conclude with the landlord. Once your cafe will become popular, he may raise the rent, even cancel the contract. For example, to rent out the “fish place” at a high price.
Pick up the interior
Find a room for a cafe – only half the battle. Not always its layout meets expectations. It is important to distribute the space in such a way that it was convenient for the staff and consistent with the overall concept. When creating the interior of the cafe be guided by the age, status and needs of your target audience. For the opening of a pizzeria suit the Italian style, and for a French cuisine restaurant – Provence. But modern gastropubs are often decorated in the loft style.
Many owners of public catering facilities underestimate the role of interior design in attracting and retaining customers. Of course, contribute to the reputation of the cafe good food, quality service. But the first impression on the visitor always has a well-crafted interior. Find creative, atypical ideas for cafe interiors on Google, as well as in social networks. A good search option would be Pinterest – just type café interior into the search box.
“The right” lighting is the key to a constant influx of customers, “fat” checks. Successful color, lighting solutions will help to emphasize the corporate style of the interior, even in the most humble cafeteria. Lighting has a positive effect on appetite, raises the mood. By the way, if you connect the dynamic lighting, you can reduce energy costs.
Can we imagine the interior of the institution without comfortable furniture? Of course not. We tell you what you need to pay attention to in the first place when choosing furniture for the cafe:
Quality of workmanship. Buy inexpensive chairs and tables you will always have time. In order to save money, some business owners buy used furniture. Keep in mind that the worse the quality of the furniture, the faster it will fail. Find a replacement in the same color and size is not always possible. As a result, you have to completely replace the tables, and this is an additional investment;
Comfort. Speaking of comfort, we mean not only the relaxation of visitors. Too high, as well as too low sofas are unlikely to like your guests. If you miss this point, not even the most skilled chef will be able to keep the client;
Stylistics. Of course, the furniture should correspond to the corporate style of the institution and fit the general concept;
Practicality. It is good when the acquired sofas are easy to clean from dust and dirt. And if it is not? Then you will have to spend a lot of time and effort to remove stains.