Description
Experience in opening a café is very important, but if you don’t have it, that doesn’t mean you should give up the idea of running your own business. By following simple guidelines and recommendations from experienced mastodons, you can squeeze the market and focus your loyal audience, which will form the bulk of the profits on a regular basis. After all, coffee to go, pizza to go, sushi delivery and other similar formats are very, very popular today, they are always in demand. Open a cafe without delay – the competition is not napping, and maybe someone is already preparing a business plan, ahead of you in his determination.
Let’s discover a little “secret”: to open a cafe is not very difficult, but to keep your business at a profitable level and not to close during the first year of the cafe or coffee shop – a task that will require real skill.
In this regard, there is a question of studying the market. You, as the future owner of a coffee shop or café, first need to identify the distinctive characteristics of your competitors. Someone follows the classics, someone conducts business with an innovative approach, someone prefers the European trends. The choice is yours, but before you make it, you need to navigate in all the variety of business processes.
Try to answer the following questions:
- How do competitors in the restaurant business behave? What are they doing to keep their audience?
What types of equipment are on the world market today? What is best for your cafe?
What style is closer to you? Rock café, classic, vegan, avant-garde or others? What kind of concept would you like to offer future cafe guests?
What is the best location for your cafe? On the first floor of a shopping mall, on the corner of a house, in the food zone of a business center, or other?
What should be your ideal menu? What kind of cuisine will you offer guests of your cafe?
What documents are required to open a place? What are the specifics of registering and obtaining permission to open a cafe?
What legal issues need to be solved before opening your cafe?
Where to look for employees for the cafe, what are the requirements for them, under what scheme to conduct a salary schedule in business?
How much does it take to open a cafe?
Before you begin to calculate the costs of opening an institution, you should divide them into one-time, permanent and periodic.
One-time costs when opening a cafe:
The purchase of professional equipment for the kitchen;
Purchase of furniture;
Purchase of tableware;
the purchase of lighting and other technical devices;
Expenses for finishing and repairing before the opening of the cafe;
the cost of purchasing TV systems, audio and television equipment.
Fixed costs:
purchase of groceries;
payment of wages; – payment for utilities and rent of the premises;
payment of taxes;
royalties (if licensed music is used, karaoke is arranged, etc.);
purchase of means of hygiene and cleaners.
Recurrent costs after the opening of the cafe:
advertising costs;
Printing costs (printing of menus, business cards, discount flyers, posters, etc.)
the cost of sewing and renovation of branded clothing for employees;
expenditures on repair of furniture, equipment, engineering systems, etc;
the costs of corporate events in the cafe;
expenses for complex cleaning services in a cafe.
Of course, these are not all items of expenditure of the restaurant business. There may also be fines, compensation packages (for example, if guests were dissatisfied with the taste or quality of food, experienced inconvenience due to force majeure, etc.), the re-purchase of furniture and dishes (if they were broken), etc.