Description
Don’t know how to open your own café? Start with the development of an interesting concept that will allow you to stand out against the background of monotonous eateries and fast food outlets. The concept is not just a special menu and original design. It is about the image of the cafe, in which one wants to return, in which you feel at home. People should leave satisfied that they spent the evening in a comfortable environment.
The concept – is the creation of its history, which is visible in every detail: staff clothing, interior design, menu. For example, when the cafe is decorated in the style of a pirate ship, it is necessary to add to the menu cocktails with rum, serve them in original glasses. Instead of tables put barrels, instead of the standard check bring a “black mark” and put it in the palm of your hand. Cafeterias for children, a place for vegans, a place where gamers gather – there are really enough concepts, the final choice is up to you.
The original concept of the institution can get lost against the background of clueless staff, bad food and the constant smell from the kitchen. The customer will come once, about the second will doubt.
In the appearance and character of the enterprise can easily embody the most daring fantasies. Themed cafe in the spirit of the TV series “Game of Thrones”, a coffee shop in the Hawaiian style, a Georgian restaurant, in which the waiters sing songs for the birthday boys – they all found their visitors. Professionals in the restaurant business identify several important trends that influence the choice of concept:
Dividing the space into two areas: “for food,” “for fun.” However, in some beer pubs, guests unashamedly dance right on the tables. The emphasis is on the quality of food and atmosphere.
Another trend that continues to gain momentum – mono cuisine. What does it mean? Imagine a café which specializes in only one culinary trend. For example, only seafood dishes, pastries, pizzerias, etc.
Cuisines of different peoples of the world: Japanese, Ukrainian, Turkish.
Dishes made of organic products, farmer’s milk and butter, grown in favorable conditions.
Regardless of the chosen concept, it is always important to adhere to the corporate style and not to change the quality. The dishes must be delicious, but without unnecessary pathos. It is important to decorate them beautifully and serve them correctly.
